15 years experience in brand management and sports marketing positions within top multinational companies such as Unilever, ABN Amro, International Olympic Committee, or Adecco Group, where he recently led sponsoring and branding Group strategy as well as activation plans of different investments within the +60 markets where the company is operating.

In 2019, he joined the exclusive group of Experts in sports marketing at the Spanish Marketing association, working together with the most relevant brands and right holders to impulse and raise awareness of the industry through thought leadership strategy.

Passionate for SportsTech innovation, in 2015 he started funding and advising promising entrepreneurs focusing on early-stage investment rounds. He also collaborates as an ambassador of the Global Sports Innovation Center powered by Microsoft.

He is a three-time Olympian and Silver Olympic medalist from the 2008 Beijing Olympic Games with the Spanish National Field Hockey team. He played professionally for 15 years in Spain, India, and The Netherlands. His background includes a Master’s degree in Business Administration, an Executive MBA at IE Business School, as well as Corporate Finance certification by Columbia Business School among other executive education courses